Victoria's Secret Canada Launch Event
- Who
- Victoria's Secret
- What
- Ready, Set, Runway! Celebration
- Location
- Yonge-Dundas Square, Toronto, ON
- Completed
- October 2010
- Products
- Weather Resistant Displays, LCD displays, setup & tear down
Angels come out to play in Toronto.
About Victoria's Secret
Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman's wardrobe. They believe little luxuries are of grand importance.
Project Details
To mark the opening of their posh new store at the Toronto Eaton Centre and to launch into the Canadian market, Victoria's Secret wanted a celestial celebration. We helped them turn their event into a divine success by providing an audio and visual boost worthy of the lingerie icon. This event spanned two days and given the time of year, weather was a concern.
The APG Solution
The idea was heaven-on-earth for anyone who always wanted to be a Victoria's Secret Model. The exhibit allowed the general public to strike a pose on a makeshift runway in a pair of authentic Victoria's Secret Angel Wings.
For the event, we provided four sleek and sexy displays. Two weather resistant displays flanked the outdoor runway, while two more were placed inside the VIP room where attendees could meet Victoria's Secret Angels.
We also ran power for the display and the entire event. Our experience using complex outdoor displays and ability to work events that span multiple days made this event an alluring success.
Rain or shine, cold or sunny – APG Displays has the audio video solutions that will wow the crowd. From weather resistant LED to other unique outdoor displays – we can find the display that fit your needs and budget.
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