Mini Countryman Cross Canada Launch Event
- Who
- MINI Canada
- Partner
- Jump! Creative
- What
- Launch of the new MINI Countryman
- Location
- Multiple MINI locations across Canada
- Completed
- Multiple dates in early 2011
- Products
- Set of three NEC LCD Video Walls, 42 & 55" LCD displays & technical support) for simultaneous events across canada for 30 days (including on hand spare displays at each event location)
Size does matter – The Mini Countryman arrives in Canada.
About MINI
MINI is a division of BMW of North America LLC.
About Jump!
Jump! Creative Inc. is a full service event marketing, management and production agency. They have been the creative power behind a number of prominent events, including the Mini Cabriolet launch, the launch of OCAD's new building, and the national launches for both the Audi Q7 and BMW 6 Series.
Project Details
Multiple promotional teams from Jump! were tasked with revving up potential owners and creating exciting about the new MINI Countryman at dealer locations across Canada. Each of the three teams needed a set of visual displays, and needed them to work flawlessly. Should a panel fail, it could not interrupt the flow of the show, since the duration of the event was meant to be short and impactful. APG Displays needed to have backup displays on hand, so the show could go on.
The APG Solution
Our team at APG Displays worked with Jump! to create a revved-up launch that made a major impact on MINI lovers across Canada. Each of the 24 events showcased the new MINI Countryman accompanied by a backdrop of sophisticated displays depicting city-and-country themed scenes.
Our expert technical teams were on-hand at every event and we made sure every display had an identical backup ready to go if needed. It's attention to the smallest detail that made this MINI event a massive success.
From two-hour events, to two-month cross-country tours, APG Displays has the solution to meet your audio video needs. Give us a call today to find out how we can help make your event or tradeshow a memorial affair.
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