Grey Cup EPCOR Aquarium
- Who
- EPCOR
- Partner
- Monster Media
- What
- Grey Cup Pregame Event
- Location
- Edmonton, Alberta
- Completed
- November, 2010
- Products
- 3x3 seamless LCD video walls, sound system
EPCOR creates splash with interactive video wall aquarium.
About EPCOR
EPCOR Utilities Inc. (EPCOR) builds, owns, and operates electrical transmission and distribution networks as well as water and wastewater treatment facilities/infrastructure in Canada. Located in Edmonton, Alberta, EPCOR serves over one million people and distributes approximately 14% of Alberta’s energy to more than 300,000 residences in Edmonton.
About Monster Media
As a full service multimedia company, Monster Media offers clients a one-stop source for interactive advertising. Their unique products provide oversized interactive platforms that take on many forms and can be set up either permanently or event-based throughout a national and international network. Monster Media remains a leader of advertising that responds to consumer's body movements and storefront domination programs.
Project Details
Our partner, Monster Media, required additional displays so their client EPCOR could create a big "splash" at the 2010 Grey Cup pregame show. Monster Media contacted APG Displays team, and we supplied a 3x3 seamless LCD video wall that was a replica to their client's existing display wall.
The effect-to create a larger-than-life virtual aquarium, complete with rippling water and aquatic life was a hit and exceeded both EPCOR and Monster Medias' expectations.
In addition to providing the video wall solution, APG Displays also set up a comprehensive sound system on-site, provided technical support, setup, and teardown in Calgary.
The APG Solution
The goal was to lure pregame show attendees to the EPCOR interactive aquarium. The virtual display featured digital fish tanks on two 3x3 video walls and body-responsive lily pads projected onto the floor. Once a guest stepped on to a lily pad, they were prompted to call a promotional number via their mobile device and using the phones keypad, could create their very own fish. Guests could then control their fish to catch prizes that appeared on the screens or save their fish and share with friends and family.
The hook worked and the aquarium was a virtual success at the event! We are proud to have helped create this incredibly dynamic display.
If you're looking to enhance your existing tradeshow or event display or need a backup video solution - give APG Displays a call and we can work with you to find the right solution for your display needs.
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